Vifuse: Strategy, Naming & Visual Identity Design

For Vifuse, a Croatian web development agency specializing in Webflow, I developed a brand strategy that aligned with their goal of becoming the country's leading agency. This strategy included a distinctive name, logo design, and a pattern that showcased their no-code expertise while incorporating subtle Slavic elements.

The name I coined, “Vifuse”, evokes energy and fusion, reflecting their innovative approach. The logo and visual identity communicate their value proposition: custom Webflow solutions delivered with exceptional speed and service.

The challenge was to create a modern visual language that incorporated Slavic design. This was achieved through a pattern system inspired by traditional motifs, reinterpreted in a contemporary style.

The new brand identity positions Vifuse as a forward-thinking, culturally rooted agency, effectively conveying their ability to create beautiful, functional websites quickly, setting them apart in the Croatian digital landscape.