Created a comprehensive brand identity for Shinsen Sushi, an authentic Japanese sushi delivery service. The project involved designing an approachable yet eye-catching logo that appealed to both connoisseurs and newcomers to high-quality sushi. I also developed cohesive branding for menus (both online and print), chopstick wrappers, and other delivery kit items.

The resulting identity effectively communicated Shinsen’s focus on taste and authenticity, justifying their premium positioning while highlighting their cost-effective delivery model.