RaceCap Website UX/UI Design

RaceCap is a Swiss crypto payments platform that helps businesses send, receive, and manage crypto transactions — on-ramping, off-ramping, merchant checkout, and mass payouts through one interface.

The main challenge was communicating a complex multi-product platform without overwhelming visitors with jargon. The original page didn't clearly explain what RaceCap does within the first scroll — a common problem in the crypto space.

We restructured the landing page around use cases rather than features, so each visitor segment (B2B payments, merchant checkout, mass payouts) could immediately identify their fit. Trust signals — Swiss registration, compliance, transparent fees — were integrated into the layout rather than buried in the footer.

The visual direction balances fintech credibility with approachability: dark base palette, Reddit Sans typography, and red accents for hierarchy — professional without looking like a generic crypto startup.

Scope: UX Strategy · Market Research · UI Design · Landing Page Tools: Figma Duration: 4 weeks