You have to start somewhere. This

You have to start somewhere.

This is the result of simply starting to post on social media at least 3x a week.

This client already had about 500 followers, but hadn't been active in several years. They stopped because they didn't know what to say or do. They de-prioritized it. Now they wanted to implement social again, but felt stuck on what to say or do.

It takes data to build a content strategy. I implemented a loose plan, being clear we'd experiment over the upcoming quarter with content types and messages. A month in, we have information to help find the right direction.

We'll keep gathering and tweaking, but now we have more targeted ideas for our roadmap.