sikahaus: Making a broad practice clear at a glance.
"So what exactly do you do?" is a hard question for a studio that spans product direction, experience design, engineering and creative technology. The sikahaus website is my answer, and it lets the work do the explaining.
The challenge
Breadth is a strength until a prospective client has thirty seconds to understand it. The site had to tie four disciplines to real products someone could recognize, then make starting a conversation effortless.
Role and scope
I lead sikahaus, and I designed and built the site, from the visual system and motion to the production release.
Give each section a clear job
The homepage moves through five scenes: introduction, studio, projects, pricing and contact. Four project tabs let visitors explore NoteMaven, BAC Health, ACE and CastGen without leaving the page.
Show the work before the scope
Each project sits beside its scope labels and a taste of the implementation. Engagement options come after the work, so visitors see what's possible before they see a price.
Keep contact direct
Section navigation stays in reach for quick scanning, and the last step is a plain email link: the shortest route from "that's like my project" to a real conversation.
Outcome
Before: a practice spanning product, design, engineering and creative technology was hard to explain quickly. After: four disciplines, four product examples and four engagement options, with a direct path from relevant work to an email.
Reflection
Next, I want to watch prospective clients use the site and see whether they can explain what sikahaus does and pick the right way to get in touch. The full build story, down to the last 25 pixels, is in my article here on Contra.