Social Media Management for a Restaurant Chain

At Hard Rock Cafe Koh Samui, I excelled in two pivotal roles, leaving a lasting impact

✅ Maintained sanitary procedures, ensuring optimal food handling and quality.

✅ Orchestrated seamless restaurant operations, scheduling staff and swiftly addressing customer concerns.

✅ Proactively managed negative TripAdvisor reviews (1-3 reviews), providing valuable operational insights to respective departments.

✅ Led event planning and collaborated with the marketing team to develop impactful promotional materials.

✅ Innovated promotions and specialty packages, enticing new customers and boosting sales.

✅ Partnered with the head chef on menu requests and created engaging weekly activities and monthly special events.

✅ Took charge of the social media accounts, aligning content with the brand concept and identity.

During this time, COVID-19 caused the termination of the Hard Rock Cafe in Koh Samui, I relocated to Bangkok and developed my social media skills at the Head Office

✅ Crafted and executed marketing plans for 5 delivery brands, including Big Boy Thailand, Power Bowl, Liquor House, Hooters Thailand, and Wing It, driving engagement and customer retention.

✅ Spearheaded design management across brands, ensuring brand consistency.

✅ Amplified brand presence on Instagram, Facebook, and TikTok through a refined social media strategy for pre-launch, during-launch, and post-launch, resulting in notable audience growth.

✅ Collaborated closely with the graphic designer to ensure precision in design assignments, adhering to brand guidelines.

✅ Ran targeted ads on Facebook, Instagram, and TikTok elevating brand awareness and driving conversions.