Finish Strong CPR & Medical

Finish Strong CPR & Medical Training, Florida Lead Full-Stack Web Developer & Technical PM · Pixel Pop Creatives LLC

Finish Strong had outgrown its old site builder. I rebuilt the site from scratch on WordPress, Divi and LiteSpeed, around their four core services: certification courses, workplace training, VAM skills verification, and AED sales.

What I delivered

Redesign: custom, responsive site with an A+ performance rating

Booking: Acuity Scheduling for same-day skills checks with instant payment, and the Hovn platform for multi-session courses with live pricing

AI search: an llms.txt file and course schema so AI tools (ChatGPT, Gemini, Claude, Perplexity) can read the site accurately, plus cleaned-up address details for all three locations

Email & DNS: hosting migration, SPF/DKIM/DMARC setup, and a fix for a mail-routing error that was rejecting customer inquiries

Results: +62% Google clicks quarter over quarter, and +778% clicks on their ACLS guide