DK Around The World by John Rogie LascoDK Around The World by John Rogie Lasco

DK Around The World

John Rogie Lasco

John Rogie Lasco

DK Around The World
From local launches to international campaigns, Donut King has evolved into a globally recognised e-liquid brand with a bold and consistent visual identity. This project showcases a curated collection of marketing collateral created for multiple countries — adapting the brand to different markets while maintaining the unmistakable DK aesthetic.
Included in this showcase are social media campaigns, retail graphics, promotional materials, product launches, event visuals, packaging assets, digital advertisements, and point-of-sale designs developed throughout the brand’s international journey. Each piece reflects the balance between strong commercial design, flavour-driven creativity, and cohesive brand storytelling that has helped DK stand out across the vape industry.
DK Germany
DK Poland
DK Greece
DK Sweden
DK Chile
DK Austria
DK Zimbabwe
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Posted Oct 28, 2026

From local launches to international campaigns, Donut King has evolved into a globally recognised e-liquid brand with a bold and consistent visual identity. This project showcases a curated collection of marketing collateral created for multiple countries — adapting the brand to different markets while maintaining the unmistakable DK aesthetic. Included in this showcase are social media campaigns, retail graphics, promotional materials, product launches, event visuals, packaging assets, digital advertisements, and point-of-sale designs developed throughout the brand’s international journey. Each piece reflects the balance between strong commercial design, flavour-driven creativity, and cohesive brand storytelling that has helped DK stand out across the vape industry.