Luke Smith Design | Rebrand

- Rebranding

- Brand strategy

- Visual Identity & Logo Design

Luke Smith Design started as a design agency focused on quality designs for founders and SaaS products. However, as time went on, goals shifted. The original brand lacked the aesthetic they wanted, and failed to reflect their brand goals.

This rebrand transforms Luke Smith Design into a modern, speed-focused design agency that produces quality work and content. The new logo is inspired by the minimalist design style, representing simplifying and stripping out excess details.

Along with this rebrand came updating the website. We opted for a modern, Awwwards style website. The goal was to create a site that showed the agency's ability to design based on the website alone, but we did not want to prohibit access to previous work. Here's what we came up with.

You can see the final website and brand update at https://luke-smith.design.

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Luke Smith Design

Interested in creating a website or brand? Let's work together!