Carpenters - Furniture Store | Brand Identity Project

Brand Designer

Logo Designer

Web Designer

Adobe Illustrator

Adobe Photoshop

Figma

Carpenters is a furniture store that designs and sells all kinds of furniture along with home accessories. And this is their brand identity.

The Process

For the Carpenters furniture store, a comprehensive brand identity design project was undertaken to establish a strong and appealing visual identity. The initial steps involved creating a user profile to understand the needs and preferences of potential customers. A target audience was then defined to focus on specific market segments and tailor the design accordingly. To capture the essence of Carpenters, a mood board was created, incorporating elements such as the logo, typography, color palette, and photography style. This mood board served as a visual guide, ensuring consistency and coherence throughout the brand's identity. The resulting design project effectively reflects the unique offerings of Carpenters as a furniture store, showcasing their commitment to quality, craftsmanship, and tasteful home accessories.

Logo Design

The Carpenters logo, with its tilted "e," exudes a sense of comfort and invites a feeling of relaxation. This subtle design choice beautifully complements the brand's tagline, "We Design Comfort," conveying their commitment to creating furniture that brings a soothing and cozy atmosphere to any space. The tilted "e" also adds a touch of playfulness and originality to the logo, capturing the essence of Carpenters as a furniture store dedicated to crafting comfortable and inviting pieces for their customers.

Print Design

For print design, I had something elegant in mind. I used tools like Pinterest and Behance as inspiration and this is what I ended up with. There's more to the print design at the link in the description.