Khushbakht Hashim
This was my submission for a design competition held by the famous Designer and YouTuber Abi Connick on Instagram.
Wags & Wheels is a business that creates custom wheels and assisting products for dogs with disabilities and medical conditions. Their mission is to create products that allow dogs to continue to live fun, fulfilled lives despite their circumstances and, have products that are vibrant to mimic the energetic essences of the pups they help!
They're looking to rebrand as they feel their current branding is too drab and doesn't align with their business.
For the design process, I wanted to stay away from the norms like paws, tails, wheels, and dog mascots, I wanted the brand to be self-explanatory. I used Pinterest Behance and Dribble for the design inspiration.
Check out more of the brand, here👇