Wags & Wheels

This was my submission for a design competition held by the famous Designer and YouTuber Abi Connick on Instagram.

About:

Wags & Wheels is a business that creates custom wheels and assisting products for dogs with disabilities and medical conditions. Their mission is to create products that allow dogs to continue to live fun, fulfilled lives despite their circumstances and, have products that are vibrant to mimic the energetic essences of the pups they help!

They're looking to rebrand as they feel their current branding is too drab and doesn't align with their business.

DELIVERABLES:

• Primary Logo
• Logo Variation
• Color Palette
• Website Homepage Mockup
• Promotional Flyer
• Plus any extras

Logo Design and Variations

For the design process, I wanted to stay away from the norms like paws, tails, wheels, and dog mascots, I wanted the brand to be self-explanatory. I used Pinterest Behance and Dribble for the design inspiration.



Visual Style

These are the visual styles for social media.

Color Palette

A playful and creative color palette crafted specially to show the friendliness and joyous nature of the company.

Promotional Flyers

Promotional flyers for Wags & Wheels

Website Homepage

A "to the point" homepage design for Wags & Wheels

Check out more of the brand, here👇