Automated Data Architecture for Oz Golden Rush

Oz Golden Rush required an end-to-end technical overhaul to automate inventory synchronization, news distribution, and deliver a high-performance interactive shopping experience on Framer. By combining zero-code data pipelines with custom vector UI engineering, the platform was transformed into an automated, zero-maintenance e-commerce ecosystem.

No Supplier API: The primary watch supply partner did not provide an API endpoint for inventory and stock tracking.

Manual Overheads: Calculating profit margins and updating news feeds manually created severe operational bottlenecks.

UI Limitations: Static diamond selector components failed to provide an interactive, luxury user experience.

Automated Web Scraper: Built a custom HTTP extraction workflow in Make.com to scrape live watch inventory directly from the partner source without needing an official API.

Dynamic Markup Engine: Implemented mathematical calculation nodes to dynamically apply custom percentage profit margins before pushing data to the database.

Multi-Channel News Pipeline: Configured listening pipelines across YouTube, TikTok, Facebook, and Instagram to automatically publish news snippets directly into Framer CMS.

Zero-Cost Optimization: Architected the entire pipeline across Make.com, Airtable, and Byteline leveraging optimized free-tier setups to eliminate monthly SaaS overheads for the client.

Interactive Vector Diamond Selector: Re-engineered static imagery into fully interactive SVG vectors with dynamic hover states and seamless CMS route mapping.

Dynamic Filtering System: Developed interactive Framer category pills for instant filtering of luxury watch brands.

Real-time Webhook Ingestion: Connected Byteline API webhooks to trigger instant CMS synchronization upon inventory updates.

Tracking & Analytics Deployment: Integrated Meta Pixel tracking code and updated homepage business logic.

100% Automated Stock Management: Eliminated manual data entry and price adjustment workflows.

Zero Monthly Infrastructure Cost: Designed pipeline architecture within free tier limits.

Production-Ready Framer Platform: Delivered a scalable, luxury web app experience backed by custom webhooks and dynamic CMS data.