Ethecode EduTech Platform Design

Ethecode is an educational platform designed to teach Africans how to code by providing accessible, affordable, and certified courses in Web Development, Programming, Data Science, and Ethical Hacking. The mission was clear: democratize tech education across the continent.

Despite the growing demand for tech talent in Africa, many aspiring learners are excluded due to high course fees, language barriers, and lack of structured guidance. Ethecode needed to solve this by delivering:

A mobile and web platform accessible to all.

Structured, certified courses.

Support for multilingual content.

A freemium model that still sustains the business.

Design a learning experience that:

Makes coding education free and accessible.

Encourages completion through certification.

Includes language localization for non-English speakers.

Integrates monetization through a one-time pro subscription.

I applied the Design Thinking framework: Empathize → Define → Ideate → Prototype → Test

I conducted surveys and interviews with 15+ learners across Nigeria and Kenya. Key insights included:

Three primary personas emerged:

Afryea Johnson; A student seeking affordable Data Science education.

Bode Abosede; A mid-career professional transitioning into tech.

Zuri Omari; A non-English speaking teen interested in coding.

I analysed top EduTech platforms like Coursera, Udemy, and FreeCodeCamp to benchmark features. Insights included:

Certification adds perceived value.

Local language support is rare but crucial in Africa.

Pricing models lack flexibility for low-income users.

Free access to one course with certification.

Affordable, one-time pro access to all courses.

Multilingual subtitles and UI.

Guidance quizzes for users unsure of their path.

User Flows

Mapped out critical journeys including:

Onboarding with a quiz for beginners.

Exploring courses by topic or skill level.

Payment flow for pro subscriptions.

Focused on structuring a frictionless experience:

Clean onboarding

Easy navigation between free and pro content

Course module structure

Onboarding & Quiz - Helps new users discover what area of tech suits them.

Home & Explore - Designed to showcase both available and downloaded courses.

Pro Experience - Created multiple upsell moments across the product to encourage pro upgrades.

Course & Multilingual Support - Courses include rich media, notes, and captions for inclusivity.

Designed a complete concept for a scalable, sustainable EduTech product.

Prioritized inclusivity, certification, and accessibility.

Delivered a full UI design from research to high-fidelity prototype.