SEO & UX Optimization for ADP’s Annual Event Website

My role. SEO Consultant & Web Experience Advisor

Over several years, I worked with ADP on their annual partner and client conference website. My scope went beyond SEO: I was closely involved in building and refining the site itself. I advised on UI/UX, performed functional testing, and ensured smooth navigation and performance. In parallel, I led SEO strategy, on-page optimization, and Google visibility improvements. Each year, we launched an updated version that consistently met ADP’s technical and marketing expectations.