Benzão — Adam Saavedra

Brand exploration design challenge for a Brazilian Café focused on creating a space for traditional Brazilian coffee and a space to make friends.

Inspired by a design challenge posted by @designerbreifs on Instagram. The brief described a business by the name of Benzão named after an affectionate term meaning ‘big blessing’.

The café offers Brazilian treats and coffee with a focus on warmth, flavor, and to be the perfect place to connect with friends.

The goal of this brief was to create a brand identity that is reflective of the cafés main message. With all this in mind, I began creating mood boards of compositions, colors and more.

From here, I took this inspiration to design initial mockups and designs of the brands identity.