Engaging Instagram for a Local Charity Event
Sophia Gwiggner
For my first social media project I was asked to build up and manage an Instagram account for a charity event. I was more than happy to, because it made a change in every kind of way. Collecting money for a good cause and me getting exposed to everyone who participated.
Starting an Instagram account from 0 is not always the easiest task to do. Fortunately, I know what the users want and what users I was supposed to attract. The key to success is not only posting resonating content but also engaging with sponsor and user accounts on Instagram. It increases chances of being seen without boosting a post or creating an ad.
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Posted Apr 23, 2024
Building and managing the Instagram account for a charity organisation. Motivating people to donate money by using a user-centered social media strategy.
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