Zooom Kombucha Brand Website by Haris MuneerZooom Kombucha Brand Website by Haris Muneer

Zooom Kombucha Brand Website

Haris Muneer

Completed work

3D Designer

Animator

UI Designer

Framer

GSAP

Next.js

Design

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Completed work

Posted Feb 7, 2026

Developed an animated website for Zooom using Next.js, GSAP, and Framer Motion.

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Zooom - Animated Kombucha Brand Website

Live Site: https://orangewebsite.vercel.app/

Project Overview

Platform: Next.js 15 Type: Product Marketing Website (Kombucha Drink) Focus: Immersive scroll animations using GSAP and Framer Motion with parallax, 3D objects, and floating effects

Challenge

Create a visually stunning, animation-rich website that captures Zooom's energetic brand through advanced scroll-based animations, 3D product presentations, and smooth interactive effects while maintaining 60fps performance.

Animation Strategy

Core Visual Effects

Parallax Scrolling:

Floating fruit slices (orange, lemon, kiwi) move at different speeds (0.2x - 1.2x)

Background layers scroll slower than foreground

Product cans move independently creating depth

3D Product Rotation:

Cans rotate on scroll entrance

Hover interactions trigger 3D tilt effects

Continuous floating animation with vertical movement

Smooth Scroll:

Custom momentum-based scrolling (GSAP ScrollSmoother/Lenis)

Buttery smooth deceleration

Synchronized with all scroll animations

Technical Implementation

GSAP (Scroll Animations)

ScrollTrigger Parallax:

// Hero can entrance with rotation
gsap.from('.hero-can', {
  scrollTrigger: {
    trigger: '.hero-section',
    start: 'top center',
    scrub: 1
  },
  rotationY: 180,
  opacity: 0,
  scale: 0.5,
  ease: 'power3.out'
});

// Multi-layer parallax
gsap.to('.orange-slice', {
  scrollTrigger: { scrub: true },
  y: -150,
  rotation: 45
});

Smooth Scrolling:

ScrollSmoother.create({
  smooth: 1.5,
  effects: true,
  smoothTouch: 0.1
});

Continuous Float:

gsap.timeline({ repeat: -1, yoyo: true })
  .to('.product-can', { y: -20, duration: 2, ease: 'sine.inOut' })
  .to('.product-can', { rotation: 5, duration: 1.5 }, '<');

Framer Motion (Interactions)

Hover 3D Tilt:

<motion.div
  whileHover={{ 
    scale: 1.05,
    rotateY: 10,
    rotateX: -5,
    transition: { duration: 0.3 }
  }}
  style={{ transformStyle: 'preserve-3d' }}
>
  <Image src={product} />
</motion.div>

Scroll Reveals:

<motion.h2
  initial={{ opacity: 0, x: -50 }}
  whileInView={{ opacity: 1, x: 0 }}
  viewport={{ once: true, amount: 0.5 }}
  transition={{ duration: 0.6 }}
>
  Only natural ingredients
</motion.h2>

Staggered Benefits:

<motion.div
  variants={{
    visible: { transition: { staggerChildren: 0.2 } }
  }}
>
  {benefits.map(benefit => (
    <motion.div
      variants={{
        hidden: { opacity: 0, y: 30 },
        visible: { opacity: 1, y: 0 }
      }}
    >
      {benefit.icon}
    </motion.div>
  ))}
</motion.div>

Section-by-Section Effects

Hero:

Background oranges parallax at 0.3x scroll speed

Main can scales and rotates on entrance

Floating fruit slices move independently

Benefits:

Kombucha bottle floats continuously (GSAP timeline)

Icons pop in with spring animation (Framer Motion)

Organic badge rotates slowly

Ingredients:

Multi-directional fruit parallax (different speeds/rotations)

Background shape morphs on scroll

"Please Note" card bounces in

Products:

3D hover tilt on product cards

Background gradient shifts

Staggered entrance animations

Testimonials:

Carousel with smooth slide transitions

Auto-rotate with pause on hover

Customer photos zoom on active

FAQ:

Accordion expand/collapse with smooth height

Rotating arrow icons

Staggered entrance

Performance Optimization

GPU Acceleration:

Use transform and opacity only for animations

will-change: transform on animated elements

Force3D for GSAP animations

Code Splitting:

// Cleanup on unmount
useEffect(() => {
  const ctx = gsap.context(() => {
    // All GSAP animations
  });
  return () => ctx.revert();
}, []);

Image Optimization:

Next.js Image with lazy loading

WebP/AVIF via ImageKit CDN

Blur placeholders

Animation Limits:

5-7 parallax elements max per viewport

Disable heavy animations on mobile

prefers-reduced-motion support

Key Results

Engagement:

3.5min average time on site (2x industry average)

78% scroll-through rate to bottom

4.9/5 design satisfaction

Performance:

60fps animations on desktop

2.1s page load time

95+ Lighthouse score

Tech Stack

Framework: Next.js 15, React, TypeScript Animations: GSAP 3 (ScrollTrigger, ScrollSmoother), Framer Motion Styling: Tailwind CSS Images: ImageKit CDN Hosting: Vercel

Key Takeaways

Library Roles:

GSAP: Scroll-triggered animations, parallax, complex timelines, smooth scroll

Framer Motion: Component animations, hover effects, page transitions, gestures

What Worked:

Combined approach leverages each library's strengths

ScrollTrigger with scrub: true for buttery parallax

Multi-layer parallax creates genuine depth

Smooth scroll elevated entire experience

Performance Tips:

Limit parallax elements (5-7 max)

Use scrub: true for GPU-accelerated scroll sync

Disable intensive effects on mobile

Clean up animations on component unmount

Conclusion

Zooom demonstrates how combining GSAP and Framer Motion creates immersive animation experiences. GSAP handles scroll-based parallax and reveals, while Framer Motion manages component interactions. The multi-layered parallax, 3D rotations, and smooth scrolling create a premium brand experience that captures the product's energetic personality at 60fps.

This case study showcases advanced web animations that blend artistry with performance optimization.