Before I received this task, I had already been creating illustrations for this brand for several years, which were placed on landing pages and promotional materials. But at the end of 2023, they decided to change all the illustrations in the app and slightly change the design system in order to make the company’s marketing content and content directly inside the app related.

App required more restrained and predictable illustrations than those that I created for marketing purposes, part of the app was configured for B2B purposes and therefore I had to slightly change my usual style for this company to simple shapes, vector and stable stroke thickness.

Considering the fact that this is a large project, I cannot show you ALL the concepts and all the illustrations in real app screens (I have all this data), I will show my favorite concept processes and most of the finals.