Improving Sales Through Effective Copywriting
Favour Olusegun
Member-only story
Your Copy Is Losing You Customers—Here’s Why 🚨
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2 min read
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Mar 7, 2025
You have traffic. You have eyeballs on your page. But no one is buying. No one is clicking. No one is doing anything.
Your words should be making sales effortless. Instead, they’re pushing people away.
Here’s why:
1. Your Headlines Are as Forgettable as a Random Tuesday The internet is loud.
People don’t read headlines—they scan them. If yours doesn’t immediately hook them, they’re gone.
🚫 Bad: “How to Improve Your Marketing”
✅ Better: “3 Copywriting Mistakes That Are Silently Killing Your Sales”
Your headline is the gatekeeper. Make it irresistible.
2. You’re Writing Like a Corporate Robot 🤖
“This product is designed to optimize efficiency and maximize potential.”
Huh? Who talks like that?
People buy from brands they like. And nobody likes reading an instruction manual.
🚫 Bad: “We provide innovative solutions for business growth.”
✅ Better: “Want more customers? Here’s how to make your words do the selling.”
Talk like a human. A fun human.
3. Your Call-to-Action Is Playing Hide and Seek
People won’t search for the next step. They’ll just leave.
Your CTA should be so obvious that a distracted toddler could find it.
🚫 Bad: “Hope this was helpful!”
✅ Better: “🚀 Want more sales? Grab your free guide here.”
Be direct. Be clear. Be unmissable.
Words Sell. If You Let Them. A few tweaks, and your copy can go from “meh” to money.
Because great writing doesn’t just sound good—it sells.
Now, go fix yours. 😉
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Posted Apr 15, 2025
Published an article on improving sales through effective copywriting.
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Mar 7, 2025 - Mar 7, 2025
