As the sole developer on the Frost Air Conditioning project, I led the entire website rebuild from the ground up. This included front-end design, full development, and deployment using WordPress, with a strong focus on performance, user experience, and conversions.
The project began with a clean, modern UI/UX design tailored for both residential and commercial users. I implemented clear call-to-actions, intuitive navigation, and a responsive layout to ensure a seamless experience across devices. The goal was to make it easy for users to explore services and get in touch—fast.
Behind the scenes, I handled all aspects of SEO migration, preserving existing rankings and implementing a structure for long-term growth. I set up and configured a robust hosting environment with efficient caching, CDN integration, and automated deployment for stability and speed.
Every page was built with conversion in mind, from service-specific landing pages to trust-building elements like reviews, certifications, and service guarantees. Combined with optimized loading times and a scalable infrastructure, the new site supports Frost Air Conditioning’s growth while delivering an exceptional user experience.