Reese's Fake News

In coordination with our partners at Facebook and an incredibly kind consumer, we were able to identify a fake news article that was quickly spreading on social media about how Reese's Peanut Butter Cups were going to be discontinued. Our quick response and agile collaboration we were able to turn this potentially devastating story into a win with 152 million earned impressions and media coverage from outlets like Buzzfeed, Forbes, and CNN.