No Wrong Way

In collaboration with our internal design agency, we created the #NoWrongWay campaign that showcased various ways characters and people eat Reese's Peanut Butter Cups. Not only were we able to capitalize on Gal Gadot's Jimmy Fallon segment where she ate a Reese's for the first time earning us 500,000 earned impressions, but we were also able to earn high engagement at a low cost organically.