The project was divided into three phases which include UX Research, UX designing, and UI design. We also identified the competitors and recognized ways to position the product. To start off, we initiated an in-depth UX research, covering key stakeholder and user/partner interviews, market and competitive analysis. Eventually, the phase ended with comprehensive visual benchmarking as well as data analysis. We were able to achieve a nuanced understanding of Clap by synthesizing these insights.