Project Management and Copywriting for Software Launch

In this project, in partnership with the Brazilian digital marketing agency Você Ligado, I helped to launch a software and training course that generated revenue exceeding R$ 250,000, marking a significant financial success for a new market offering.

Product Launch Execution: Spearheaded the launch of this new product, which was a software and training course, as well as a comprehensive Copywriting Course, effectively bringing them to market.

Customer Conversion Funnel Management: Oversaw the entire customer lifecycle, driving impactful experimentation and optimization across various digital channels such as advertising, landing pages, social media, email marketing, adoption programs, and reactivation strategies.

Team Management: Led a multidisciplinary marketing team, including content writers, social media managers, and designers, ensuring alignment with overall marketing strategies and campaign objectives.

Data Analysis & Trend Identification: Collected and analyzed data to identify trends and insights, achieving maximum ROI in digital and paid social campaigns.

Audience Profiling: Utilized audience demographic profiles to inform campaign development and optimizations, ensuring targeted and effective marketing efforts.

Strategic Optimization: Managed high-level optimizations and strategies to enhance the digital impact of campaigns, focusing on continuous improvement and effectiveness.

Budget Management: Delivered campaigns within budget, providing accurate forecasts and contributing to the budget-setting process, while ensuring the best possible ROI on marketing spend.

Digital Marketing Strategy Development: Developed and implemented comprehensive digital marketing strategies aligned with company goals and target audiences, identifying key marketing channels, messaging, and tactics to maximize reach and engagement.

Industry Research & Analysis: Conducted industry research and data analysis to identify the most appropriate strategic approaches for projects, ensuring relevance and competitive advantage.

Content Project Ownership: Owned paid acquisition content projects from concept to completion, including webinars, landing pages, eBooks/reports, emails, video scripts, and ads.

Comprehensive Course Launch: Successfully launched a complete Copywriting Course, expanding the company’s product portfolio and educational offerings.