Functional Fertility Clinic Rebrand and Website Redesign

Brand identity, website design, and copywriting for a Southern California functional nutrition fertility clinic. The project included strategy, elevated visuals, and a conversion-focused website that speaks directly to women navigating fertility challenges.

The Functional Fertility Clinic is a practice specializing in root-cause fertility care that blends functional nutrition health coaching. Formerly operating under the name Fertility Functionally, Courtney built a thriving practice offering personalized support to couples navigating unexplained infertility, PCOS, recurrent loss, and hormone-related challenges.

As her practice grew, so did her vision. She was expanding her team and shifting from a solo provider model to a clinic-based brand that could support more couples at scale. That’s when she decided to invest in a rebrand

The clinic offered deeply personalized fertility care, but their brand and website didn’t capture that expertise or compassion. Women searching for support were landing on a site that felt outdated and clinical, rather than warm, trustworthy, and clear about the unique approach of functional nutrition for fertility.

We built a brand and website that feel like a supportive guide through the fertility journey. The new online presence highlights the clinic’s root-cause, whole-person approach, weaves in compassionate storytelling, and creates a clear path for women to take the next step toward care. The visuals and messaging now reflect the modern, nurturing experience the clinic provides.