Branding, website design, and copywriting for The Clear Skin Lab; a functional nutrition practice focused on helping women heal acne and hormonal skin issues from the inside out. The project included brand strategy, a visual identity system, a conversion-focused website, and messaging designed to attract and convert dream clients.

The Clear Skin Lab had a powerful approach to healing acne through functional nutrition, but their online presence wasn’t reflecting their expertise. Their previous brand and website lacked a cohesive visual identity and clear messaging, leaving potential clients confused about their offers and hesitant to invest in high-touch coaching services.

I crafted a brand that feels like a big sister on your skin-healing journey: approachable, encouraging, and empowering. The new website blends clear education with an inviting client journey, showing women exactly how The Clear Skin Lab can help them clear their skin and rebuild confidence from the inside out. Soft yet elevated visuals, clear messaging, and relatable storytelling now position the brand as both expert and ally — making it easier for clients to say “yes” to support.

The Clear Skin Lab wordmark is clean and sophisticated with custom curvature and geometric letters to exude a feeling thats youthful, sophisticated and balanced. The custom “A” resembles a droplet of water to represent hydration of the skin. The rounded edges represent leaf-like shapes to represent a mindful, refreshing and holistic approach to skincare. The use of circles throughout the logo creates a sense of being whole, kindness and confidence. The logomark and tagline combination serves as a personal flair and is a friendly reminder of the brand’s mission.