Tahina Branding & Packaging

Tahina Concept approached me for a rebranding to improve visual consistency and brand recognition at pop-up events. The original branding lacked a clear direction, with inconsistent typography, imagery, and color schemes.

Through research into the client’s love for comics and cyberpunk, I developed a bold, dynamic identity that combined blue and pink for a striking color palette, and a refined logo with thick outlines for better visibility. The updated typography, including Heavitas and Shakles, complemented the modern aesthetic. Graphic elements like comic-style frames and speech bubbles reinforced the playful, youthful tone.

I applied the new branding across packaging, event banners, and product tags, ensuring the logo was prominent and easily identifiable. The rebranding resulted in a more cohesive, impactful identity that stands out at events and in social media, helping the brand connect more clearly with its audience.