Sekonda's 2021 campaign was all about fighting back against all the nonsense adverts that get shown to us. We're absolutely showered with frills and fluffs to make things appear more than they are in most adverts and this was a breath of fresh air to the people who saw the ads in person.
The ads could be seen all over the UK - in shopping centres, magazines and retailers, such as Argos, John Lewis, Arndale Shopping Centre and Heathrow Airport.
There was also an advert shown on TV on ITV, this can be seen here. This was created with a third party production company in London.