Client Jerome Flood II, award winning professional touring drummer.
Project Goal Design and build a full website in 6 days to teach drumming to musicians of all levels. The site needed clear design, logical page flow, responsive navigation, and strong user experience.
Role Lead web designer and developer.
Duration 6 days from concept to launch.
Challenges
Short deadline.
Existing content scattered or inconsistent.
Need to unify brand look and feel across pages.
Deliver intuitive navigation for beginners through advanced players.
Objectives
Create consistent visual design.
Build clear page hierarchy.
Improve UX so users find lessons, subscription info, and resources fast.
Ensure responsive layout for desktop and mobile.
Process
Day 1: Planning
Audited existing materials.
Defined key pages: Home, Lessons, About, Pricing, Testimonials, Contact.
Set design principles: clean layout, readable fonts, clear CTAs.
Day 2: Wireframes
Sketched basic structure for each page.
Prioritized user paths:
Find lessons
Join membership
Learn about Jerome’s credentials
Mapped primary and secondary navigation.
Day 3: Visual Design
Chose consistent color palette and typography.
Designed header and footer to use across all pages.
Created page templates for content and lesson listings.
Day 4: Build
Converted designs to live pages.
Built responsive navigation.
Added interactive elements where needed (buttons, menus).
Day 5: UX Testing
Tested on phones and tablets.
Checked page load times.
Simplified flows where users hesitated.
Adjusted spacing and hierarchy for better readability.
Day 6: Final Tweaks and Launch
Added SEO metadata for key pages.
Connected forms and payment links.
Performed final QA across browsers.
Key Features Delivered
Clear navigation menu: Users can find lessons, pricing, and contact without confusion.
Consistent branding: Same design language on every page.
Responsive layout: Functions well on desktop, tablet, and phone.
Actionable CTAs: Buttons that drive signups and lesson views.
Fast turnaround: Complete site delivered in 6 days.
User Experience Improvements
Reduced clutter with clean design.
Improved learn-to-buy flow so users understand value before purchase.
Structured lesson pages so content is easy to digest.
Results
Live website with unified design.
Professional presentation of Jerome’s credentials.
Better path to conversion for students.
Improved mobile experience.
Why This Matters
Students find what they need quickly.
Jerome’s professional reputation shows through solid UX.
Fast development met urgent deadline without cutting quality.