Client: TopChoice Design & Construction Industry: Building and Construction Objective: To enhance contract acquisition and showcase services, especially the new furnishings department, through a robust social media presence.

TopChoice Design & Construction, with years of experience in the building and construction industry, faced challenges in acquiring new contracts. They recognized the need to reach a larger audience via social media to generate more visibility. Additionally, they wanted an effective way to highlight their newly launched furnishings department to attract prospective clients.

The solution involved creating a social media content strategy that showcased the company’s diverse services, with a particular focus on the new furnishings department. The approach included:

Content Creation: Developing engaging posts that emphasized both their core construction services and the new furnishing offerings.

Visual Design: Designing visuals that reflected the company's professional expertise while showcasing the innovation in the furnishings department.

Targeted Social Media Campaigns: Crafting a social media campaign that specifically targeted prospective clients and highlighted the company’s experience in building and now, furnishing homes.

The social media strategy successfully increased the company’s online presence, leading to higher engagement and awareness of their expanded services. The client’s furnishings department gained visibility among prospective clients, contributing to improved contract acquisition and brand positioning.