Client: Drip & Steeze Industry: Fashion Design (Modern Streetwear) Objective: To create a playful, attention-grabbing logo targeting young adults.

Drip & Steeze, a fashion brand specializing in modern streetwear, sought a logo that would resonate with young adults. The primary challenge involved working through multiple iterations before achieving the final design. The client also had specific design preferences that initially did not align with the brand’s identity, which required adjustments.

To meet the client’s goals, the design process included:

Color Palette: The client expressed a preference for purple. Several shades of purple were explored and complemented with additional colors that harmonized with the brand’s identity.

Typography: The font selection was key in balancing the playful and professional aspects of the brand. Super Retro was chosen for its playful appeal to young adults, while Outfit, with its geometric nature, added structure and balance to the design.

Wordmark Style: The wordmark style was my suggestion, chosen to best convey the brand’s youthful and dynamic personality.

The final logo was a playful yet balanced design that aligned perfectly with the brand’s vision. The client was very pleased with the result, which successfully captured the essence of Drip & Steeze and its target audience.