Role: Leading the web design and development process from 0 to launch for Patrimonio Fácil´s new website

Tools: Designed in Figma, Developed in Framer

Timeline: 1 week

Services: Design Direction, Website Design, No-code Development

Industry: Fintech, AI, Enterprise SaaS

Live link: https://patrimoniofacil.framer.website/

Patrimonio Fácil is an innovative fintech platform that simplifies wealth management by organizing financial and non-financial assets into clear categories such as banking, properties, investment portfolios, and cryptocurrencies. The app helps users visualize their financial situation in real time.

My role in this project was to design and develop an engaging and functional landing page in Framer. The goal was to effectively communicate the platform’s value, attract potential users, and optimize conversions while maintaining a sleek, modern design.

Communicate the platform’s value Highlight Patrimonio Fácil's key features and demonstrate how it simplifies wealth management.

Optimize for conversion Design a strategic layout with clear calls to action (CTAs) to guide visitors towards registration.

Build trust and professionalism Use a clean, minimalist design to establish Patrimonio Fácil as a reliable and trustworthy fintech.

Deliver a seamless multi-device experience Ensure the landing page performs flawlessly across desktops, tablets, and smartphones.

Research & Benchmarking I analyzed landing pages from leading fintech platforms to identify key conversion elements and visual trends. This research helped me create a unique structure tailored for Patrimonio Fácil.

Wireframes & Visual Design Using Figma, I created wireframes to plan the page layout and user flow. I then designed a modern interface featuring a professional color palette, clear typography, and dynamic visual elements to enhance engagement.

Development in Framer I implemented the design directly in Framer, leveraging its capabilities for smooth animations and micro-interactions that elevate user experience. Framer’s integration with analytics tools also allowed us to track performance metrics effectively.

Achieved a 25% increase in conversions after the landing page launch.

Received positive client feedback, praising the modern design and clarity of information.

Received positive client feedback, praising the modern design and clarity of information.