iOS Native Investing App by Iván Balado

iOS Native Investing App

Iván Balado

Product Researcher

UX Designer

Prototyper

Figma

Miro

Versin is an app for invest your money in properties, rather, is an app for buy house´s shares. Is a marketplace where you can find houses that later, are going to be rented and give you a monthly reward without having to buy the whole house.

Versin, invest in properties

Problem Statement

Users may not fully understand how investing in shares of properties works, or what the risks and benefits are. Some users may have limited investment experience or knowledge, which could make them feel unsure about making investment decisions.

Users may struggle to find appropriate investment opportunities that match their preferences and risk tolerance. Some users may have limited funds to invest in properties, which could limit their options. Users may be concerned about the security of their personal and financial information when using the app, particularly when making investments.

Problem breakdown

Investing in real estate can be very expensive, and requires careful consideration of the costs and potential returns before making a decision.

Most users do not know how to invest. The majority of users who increasingly enter the world of investments digitally have little or no experience.

Understanding how, what, and when people search in the main investment applications and rent/buy real estate

To develop a platform for investing in real estate shares, it is crucial to understand user search behavior in major investment applications and real estate rental/buying platforms. This analysis will help identify patterns, preferences, and specific needs of potential users.

Training Platform

By creating an account on the main investment platforms, we have detected that most of them offer investment learning and training courses with internal rewards. These courses are essential for educating new investors and retaining existing users through gamification and reward incentives.

A balance between having maximum security while making the login process as easy as possible

Security is a priority in any investment platform, but so is ease of use. It is essential to find a balance that allows a secure login process without complicating the user experience. Using methods such as two-factor authentication (2FA) and biometric login can enhance security while maintaining simplicity.

How people invest

Most people who start investing are unsure of what they will invest in. Those who have an idea often need more detailed information about the investment. Providing clear descriptions, detailed analyses, and performance projections can help users make informed decisions.

The location of the property and other details help the user's decision

The location of the property is a decisive factor in investment decisions.

Other important details include:

Market Value: Current price and valuation trends.

Expected Returns: Projections of rental income and capital appreciation.

Property Features: Size, condition, amenities, etc.

Surroundings: Quality of the area, nearby infrastructure, crime rates, among others.

Property History: Ownership background, renovations, and maintenance.

User Behavior Analysis

Search Patterns: Identifying the most common terms and phrases that users search for can guide SEO optimization and the creation of relevant content.

Timing: Understanding when users conduct searches (times of the day, days of the week) can help optimize marketing campaigns and customer support availability.

Preferences: Analyzing user preferences regarding property types, locations, and price ranges can guide product development and user experience personalization.

Research results

Investment Platform Usage Over Time

X = Number of users, Y= Time of day

This graph shows the daily usage patterns of investment platforms. The data indicates peak usage times, which can inform marketing strategies and support services scheduling.

2. Property Search Preferences

Property Search Prefere

Red = Location, Green = Price Range, Blue = Property type

This pie chart represents the preferences of users when searching for properties, including location, property type, and price range.

Some highlights

Product Page

Wallet

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Posted May 27, 2024

Complete ux design process, from the kick-off with the client, to the hand-off of the project in high fidelity using Figm, through research and iteration phases

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