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The client is a global hiring platform with 4,000 employees, targeting US-based professionals. Their primary goal was to acquire clients for virtual assistant services and provide remote solutions to US companies and individuals.

With a substantial workforce, the company needed to optimize its hiring processes and improve the work-life balance for its clients.

The main objectives of the campaign were to acquire new clients for the company’s virtual assistant services and offer remote solutions tailored to US companies and individual professionals. The client sought to highlight the advantages of outsourcing and remote assistance to improve efficiency and productivity.

The overarching goal was to attract a steady stream of new clients while addressing the unique needs of their target audience.

The campaign ran for more than six months, with a monthly budget of $100,000. The platforms utilized included Facebook and Google, chosen for their extensive reach and targeting capabilities. The significant budget and extended duration allowed for comprehensive testing and optimization, ensuring the campaign could adapt to performance insights over time.

On Meta (Facebook), the campaign employed single image and video ads to capture the audience’s attention and convey messages succinctly. For Google, display and video ads were used to ensure broad visibility across the Google Display Network and YouTube.

These formats were chosen to effectively engage users with both static and dynamic content, catering to different viewing preferences.

The creative strategy focused on addressing the pain points of conventional hiring processes and emphasizing the benefits of a better work-life balance through remote assistance. The ads highlighted how virtual assistants could alleviate workload stress and increase productivity.

This direct approach aimed to resonate with professionals facing these challenges, compelling them to consider the client’s services as a solution.

The target audience consisted of US-based professionals aged 25-55, identified as early technology adopters with high online activity. This demographic was likely to be receptive to innovative hiring solutions and digital tools. By focusing on this segment, the campaign aimed to reach individuals and companies who could benefit most from virtual assistant services.

Ads were strategically placed on Facebook’s Newsfeed, Reels, and Stories to maximize visibility and engagement. On Google, placements included YouTube, Gmail, and various websites within the Display Network.

These placements ensured that the ads were seen by the target audience across multiple touchpoints, enhancing the likelihood of conversion.

A bidding strategy aimed at maximizing reach while maintaining the lowest cost was employed. This approach allowed for broad exposure without overspending, ensuring a cost-effective campaign.

By continuously optimizing bids, the campaign could adjust to market conditions and performance trends in real time.

The primary KPIs tracked included Return on Ad Spend (ROAS), Cost Per Lead, Leads per Month, and overall Conversions. These metrics provided a comprehensive view of the campaign’s effectiveness in driving new business and optimizing costs.

The campaign achieved a 26% increase in conversion rate and a 170% increase in ROAS. These results indicated a significant improvement in both the efficiency and effectiveness of the advertising efforts.

The increased ROAS demonstrated that the campaign was not only attracting more leads but also generating higher revenue relative to the ad spend.

The campaign initially faced issues with poorly segmented audiences, leading to internal competition between different ad groups. This inefficiency resulted in overspending on ads that were not performing optimally. Addressing these challenges was crucial to improving the overall performance and return on investment.

To overcome these challenges, the campaign implemented better audience segmentation to reduce overlap and competition between campaigns. Ad spend was optimized by scaling effective ads and eliminating underperforming ones. These adjustments led to more efficient use of the budget and improved overall campaign performance.

The client’s manager expressed satisfaction with the results, noting the significant improvements in key performance metrics. The success of the campaign led to a recommendation for increased ad spend and confidence in handling additional brands.

The positive feedback highlighted the value of the strategies and optimizations implemented.

This campaign underscores the importance of strategic planning, targeted creative, and continuous optimization in achieving marketing goals. The significant improvements in conversion rates and ROAS demonstrate the effectiveness of the approaches used.

The client's satisfaction and subsequent recommendations further validate the campaign’s success, showcasing the impact of well-executed digital advertising strategies.