Kirby Wines Website Development

Role: Webflow Development • CMS Architecture • E-commerce Logic Live Site: kirbyestate.com

For this project, I was responsible for the full Webflow development, based on a design provided by the Deduxer team. The site required a complex CMS structure, featuring categorized content, advanced filtering, and Swiper.js carousels linked to CMS collections — including blog posts and e-commerce-related content.

The project made use of Finsweet attributes for real-time filtering and content sorting, especially in the blog and product sections. Most animations were built natively in Webflow for maximum stability, with a few custom interactions — including dynamic CMS-linked pop-ups, which required custom JavaScript to sync between multiple collection lists.

The site is fully responsive across all devices and built according to Webflow’s partner-level standards. In fact, this project was submitted as part of a successful application for Webflow partnership certification.

In terms of performance, I applied all best practices: image compression, lazy-loading, SEO tags, alt text, and semantic structure. While I had minimal direct interaction with the client, the feedback loop was managed by the Deduxer team, and I adapted development based on the client’s ongoing requests. Post-launch, my involvement was minimal as the client was already familiar with how I build maintainable and scalable Webflow sites.