Collagen Peptides Social Media Campaign and Video Editing
Seth D'Creator
Bowmar Nutrition – Collagen Peptides Campaign
Brand Name
Bowmar Nutrition
Industry
Health, Wellness & Nutritional Supplements
Project Period
January 2025 – April 2025
Project Overview
Bowmar Nutrition is a leading nutritional supplement brand focused on helping individuals achieve their health, fitness, and wellness goals through scientifically formulated products. I was brought on as a Social Media Manager and Video Creator to increase awareness, engagement, and conversions for the brand's Collagen Peptides supplement across social media platforms.
The Problem
Despite having a high-quality product and an established customer base, the Collagen Peptides line faced several marketing challenges:
Limited differentiation from competing collagen supplement brands.
Inconsistent content messaging across social platforms.
Low audience engagement on educational and product-focused content.
Difficulty translating product benefits into compelling visual stories that resonated with target consumers.
Discovery & Research
To create an effective content strategy, I conducted:
Competitor Analysis
Reviewed leading supplement brands within the collagen and wellness market to identify content trends, engagement patterns, and positioning opportunities.
Audience Research
Analyzed audience demographics, customer reviews, and social media interactions to understand consumer motivations, pain points, and desired outcomes related to collagen supplementation.
Brand Positioning
Identified key selling points including:
Hair, skin, and nail support
Joint and bone health benefits
Easy integration into daily routines
Premium product quality and transparency
Content Strategy
Brand Personality
Trustworthy
Educational
Motivational
Wellness-focused
Creative Direction
Developed a content framework that balanced education, lifestyle storytelling, product demonstrations, customer experiences, and wellness tips.
Content Pillars
Product education
User-generated content
Health & wellness tips
Before-and-after transformations
Lifestyle integration videos
Content Production & Social Media Management
Video Creation
Produced engaging short-form video content for Instagram Reels, TikTok, and Facebook featuring:
Product demonstrations
Morning routine integrations
Benefit-focused explainer videos
Trend-based wellness content
Customer testimonial edits
Social Media Management
Managed content scheduling and publishing.
Maintained a consistent posting calendar.
Optimized captions and hashtags for reach and engagement.
Monitored community interactions and audience feedback.
Tracked content performance to refine future campaigns.
Bowmar Nutrition – Collagen Peptides Campaign
Deliverables
40+ short-form videos
Monthly content calendar
Social media campaign strategy
Product-focused graphic assets
Community engagement management
Performance reporting and content insights
Outcome
Improved Brand Visibility
Increased reach through consistent, engaging video content and strategic content distribution.
Stronger Audience Engagement
Generated higher levels of interaction through educational content, wellness storytelling, and trend-driven videos.
Increased Consumer Trust
Established stronger credibility by highlighting product benefits, customer experiences, and transparent brand messaging.
Better Content Consistency
Created a cohesive social media presence that aligned with Bowmar Nutrition's wellness-focused brand identity and business objectives.
Key Takeaway
By combining strategic social media management with high-performing short-form video content, the Collagen Peptides campaign successfully strengthened product awareness, improved audience engagement, and positioned Bowmar Nutrition as a trusted brand within the competitive wellness and supplement industry.
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Posted Jun 25, 2026
Managed social media and created videos to boost Bowmar's Collagen Peptides campaign visibility and engagement.
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Timeline
Jan 1, 2025 - Apr 30, 2025
Clients
Bowmar
