Developed a multi-channel growth roadmap to align product, marketing, and sales efforts for maximum impact across acquisition, activation, and retention stages.
Conducted in-depth market analysis to identify high-potential channels, including organic, paid, and partner-driven strategies, ensuring alignment with user personas and customer journey stages.
Integrated cross-functional feedback to establish a unified plan, incorporating paid advertising, SEO, email marketing, and in-app messaging to drive engagement and conversion.
Defined key performance indicators (KPIs) and regular reporting cadences to monitor channel performance and adjust tactics.
Like this project
Posted Oct 25, 2024
Developed a multi-channel growth roadmap tailored to the SaaS product’s unique market, focusing on acquisition, engagement, and retention across key platforms.