Transitioning from Product-Led Sales to Hybrid PLS and PLG Model
Fahad Iqbal
Strategized and implemented a shift from purely Product-Led Sales (PLS) to a Hybrid Product-Led Growth (PLG) and PLS model.
Introduced self-serve onboarding pathways alongside sales-assisted journeys to capture both SMB and enterprise segments.
Developed metrics to monitor PLG funnel performance and continuously optimized based on engagement and conversion data.
Result: Broadened the acquisition funnel and drove an increase in both free-to-paid conversions and enterprise deal velocity.
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Posted Oct 25, 2024
Led the shift to a hybrid PLS/PLG model, combining self-serve and sales-assisted paths to capture diverse customer segments.
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