Revitalizing LK Energy with a fresh new logo & modern website

LK Energy is a leading company in Poland's renewable energy sector. When Łukasz, the CEO, approached me, his goal was clear: to craft a fresh, modern brand identity paired with a visually striking website.

Outdated website with limited functionality The website was originally created quite a while ago, leaving it lacking in both design and functionality. Instead of attracting new customers, it often deterred them.

Unprofessional logo The existing logo lacked a professional touch and failed to establish a strong visual identity for the brand.

Weak brand identity The overall branding lacked cohesion and polish, making it difficult for the company to stand out in a competitive market of similar businesses.

We began by crafting a cohesive brand identity, with a fresh logo as its centerpiece. Since LK Energy focuses on solar power, the branding had to reflect this core value. We leaned into a sun-inspired color palette, using whites and yellows to evoke brightness, energy, and sustainability - an absolute must for conveying the company's mission and values.

The logo design prominently features two solar panels at the base, with a radiant sun rising above them to emphasize the essence of LK Energy's business. Encased within a circular shape, the logo symbolizes the continuous and recurring cycles that are fundamental to renewable energy, reinforcing the brand's commitment to sustainability.

The entire website was rebuilt from the ground up. The primary goal was to effectively showcase the benefits of solar power plants built by LK Energy while creating a user-friendly experience that encourages visitors to explore collaboration opportunities.

The previous design lacked a strong focus on the clients and their needs. To address this, we introduced dedicated sections highlighting the benefits of working with LK Energy - both financial and environmental. Additionally, the process of collaboration was previously absent from the website, causing potential customer confusion. We resolved this by clearly outlining the steps involved, creating a smoother and more transparent user experience.

We addressed these issues by incorporating dedicated sections into the website, complete with concise descriptions and compelling photography.

In my design process, there's no room for guesswork. Every project includes a comprehensive breakdown of each design decision, all aimed at ensuring the highest possible quality of the final product.

The final website was developed using Webflow which enabled me to deliver a tailored solution to meet the client’s specific needs. Webflow's powerful tools allowed for seamless integration of modern design elements, responsive layouts, and user-friendly functionality. By leveraging this platform, I ensured that the website not only looked stunning but also performed exceptionally across all devices. This approach provided the client with a professional, scalable, and easily manageable solution that aligned perfectly with their goals.

Reach out to me via direct message or jakubbobkowski.com and let's make an impactful website!