New Identity of the Norwegian CNC Machinig Startup

Lu-Tek AS, a CNC machining startup based in Norway, entrusted me with crafting their brand identity and designing a high-converting website from the ground up. The goal was to create a professional and modern brand that resonates with their target audience, showcasing expertise and attracting new clients.

Missing a unified and professional visual identity The brand identity was nonexistent, making it a top priority for me to design a distinctive identity that would set the company apart from its competition and serve as a strong foundation for future growth

Lack of a professional website A professional website is essential for any business. The goal was to create and develop a website that is not only engaging but also effectively attracts potential customers and converts them into loyal clients.

The primary objective of the visual identity was to convey professionalism and simplicity, ensuring the brand would resonate with its target audience. We opted for an engineered aesthetic, characterized by clean lines and precision, to reflect the company’s expertise in CNC machining. To complement this, we chose a cooler color palette, aligning with the brand’s technical focus and evoking a sense of trust and reliability.

Additionally, the brand identity was tailored specifically to appeal to the Scandinavian market. This involved incorporating design elements that resonate with Scandinavian sensibilities: minimalism, functionality, and understated elegance. The result is a cohesive and strategic identity that not only differentiates the brand from competitors but also establishes a strong connection with its intended audience.

The website served as a cornerstone of the entire visual identity, playing a crucial role in bringing the brand to life. The primary objective was to ensure it aligned with the previously created brand guidelines, reinforcing the company’s professional image and supporting its goals of attracting new clients.

The website was designed to deliver maximum value to the client. Every element was tailored to showcase the company’s expertise, reflect its engineered aesthetic, and provide an intuitive user experience for visitors. Special attention was given to creating a visually appealing, clean, and functional design that would resonate with the target audience.

To ensure a seamless and efficient development process, I used Webflow, one of my go-to tools for web development. This choice allowed for precise execution of the design while enabling scalability, responsiveness, and easy future updates. The result is a professional, high-quality website that not only supports the company’s growth but also positions it as a credible leader in its industry.

Reach out to me via direct message or jakubbobkowski.com and let's make an impactful website!