HubSpot Optimization & RevOps Strategy for Contra

Laureana

Laureana Logioia

I worked closely with Contra to optimize their HubSpot CRM, driving enhancements across key marketing and sales functions to maximize efficiency and growth.
I played a pivotal role in developing targeted email campaigns, effectively managing segmented lists, and generating custom reports that supported data-driven decision-making.
My work also included designing and implementing automated workflows, creating personalized outreach sequences, and optimizing deal pipelines to streamline operations and improve lead nurturing. I further enhanced customer support by refining the ticketing system and creating a comprehensive knowledge base, ensuring both the team and customers had access to effective resources.
Through this collaboration, we significantly boosted Contra's HubSpot capabilities, leading to measurable improvements in operational efficiency, sales effectiveness, and overall business growth.
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Posted Mar 23, 2024

I optimized Contra's HubSpot CRM, enhancing email campaigns, list management, and reporting. I implemented automated workflows and personalized outreach.