I joined the Crispy team early on to help define and bring their vision to life from the ground up.
From establishing the brand direction to fully redesigning the mobile app, I led the entire creative process—including UX, UI, and interactive prototypes in Framer.
I worked closely with the team to clarify the product’s positioning, crafted a bold and playful visual identity, and designed swipeable, editorial-style interfaces that make food discovery feel fun and effortless.