Built with Framer

Crispy Mobile App Design & Brand Direction

Victoria Framer

Introduction
At crispy, we’re redefining how you explore and enjoy food. Powered by AI-driven search and personalization, we make every meal choice exciting, healthy, and effortless.
From humble beginnings to a thriving community of culinary adventurers, Crispy is your gateway to a world of flavor and convenience.
I joined the Crispy team early on to help define and bring their vision to life from the ground up. From establishing the brand direction to fully redesigning the mobile app, I led the entire creative process—including UX, UI, and interactive prototypes in Framer. I worked closely with the team to clarify the product’s positioning, crafted a bold and playful visual identity, and designed swipeable, editorial-style interfaces that make food discovery feel fun and effortless.
I also created branded assets for social media, ensuring consistency across every touchpoint.
How I work
I am always trying to find unique aproach but the approach that will alighn with buisness goals and will help to grow.
My approach Product design should be built upon research and facts, not assumptions.
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Posted Aug 5, 2025

Redesigned the Crispy app and brand identity, shaping vision and UX to turn food discovery into a personalized, engaging experience.

Personal Portfolio Design and Development
Design Lead for Shopify Feature Enhancement at Hero Cosmetics
Design Lead for Shopify Feature Enhancement at Hero Cosmetics

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