Custom Framer Website for Deel

Deel is a global HR and payroll platform that empowers companies to hire, onboard, and pay employees anywhere in the world. Framer brought me on board to design and build a custom website for Deel — a showcase project demonstrating how Framer can power high-end, interactive brand experiences for global companies.

The goal was to craft a modern, scalable website that blends storytelling, performance, and design precision — while staying true to Deel’s vibrant identity.

Framer wanted to highlight how their platform can handle enterprise-level design and functionality. The challenge was to recreate Deel’s digital presence inside Framer, maintaining their recognizable brand feel while elevating the overall user experience through animation, structure, and flow.

It required a balance between brand fidelity and creative freedom, ensuring the final product both respected Deel’s established guidelines and demonstrated Framer’s design and development potential.

1. Discovery & Planning

I started by analyzing Deel’s existing website and brand materials to identify key patterns, tone, and visual hierarchy. Together with the Framer team, we aligned on creative direction, technical constraints, and the overall storytelling structure for the new site.

2. UX Foundation

The first phase focused on information architecture and flow. The layout was restructured to improve clarity, highlight key messages, and create a smooth narrative rhythm from top to bottom. User interactions were planned early to ensure every animation supported the content, not distracted from it.

3. UI Design in Figma

Next, I designed a clean, modular interface that embraced Deel’s signature color palette, typography, and visual energy — while introducing subtle gradients, modern spacing, and improved hierarchy. The design system was built for scalability, enabling easy adjustments and reuse of sections across future Framer projects.

4. Development in Framer

Once the design was approved, I built the entire website directly in Framer, integrating custom interactions, animations, and responsive layouts. I relied on Tailwind CSS principles for consistency, ensuring the visual system remained flexible and maintainable. Custom components were built to make future updates efficient for both the Framer and Deel teams.

5. Testing & Handoff

After development, I conducted extensive browser and device testing to guarantee smooth performance and visual consistency. I also provided documentation and support to the Framer team for further customization and launch preparation.

The final outcome was a polished, high-performing Framer website that faithfully represented Deel’s brand while pushing the boundaries of what’s possible within the Framer environment.

The project successfully demonstrated Framer’s ability to deliver enterprise-quality websites, with a seamless blend of motion, interaction, and brand precision.

Figma – UI design & prototyping

Framer – Development, interactions, responsive layout

Tailwind CSS – Design system and structure

Lottie / Motion Components – Micro animations and transitions