Rigi Des Alpes is a luxury development of 17 holiday apartments on Mount Rigi in Central Switzerland. The goal was to design and develop a website that reflects the elegance and serenity of alpine living while generating qualified inquiries.
Discovery & Research
Collaborated closely with the Rigi Des Alpes and Herger Home GmbH teams to understand their vision and buyer profile
Researched the target market of international clients seeking high-end alpine properties
Analyzed competitor real estate and hospitality websites for tone and structure
Information Architecture
Worked with both teams to define the key content pillars and storytelling flow
Created a clear structure highlighting location, architecture, and apartment availability
Ensured smooth navigation and focus on emotional engagement
UI/UX Design
Designed a minimal, nature-inspired interface with clean typography and warm alpine tones
Used large visuals and subtle motion to evoke calm and exclusivity
Development
Built a responsive website in Framer, optimized for performance and SEO
Integrated inquiry forms and smooth transitions for a refined experience
Outcome
Strengthened brand presence and trust
Increased engagement and inquiries for apartment sales