Built with Framer
Max Moulson Insurance Website Design and Development
Goran Babarogic
Verified
Max Moulson Insurance Website (Framer Case Study)
Overview
The goal of this project was to design and develop a modern insurance website in Framer for Max Moulson Financial Services Inc. - a company dedicated to helping families, professionals, and business owners secure their future through comprehensive life insurance planning.
The focus was to create a trustworthy, easy-to-navigate, and conversion-oriented digital presence that reflects the company’s reliability and long-term commitment to its clients.
Project Goals
Build a modern and user-friendly insurance website in Framer
Increase credibility and trust among potential clients
Simplify the process of discovering and requesting insurance services
Create a responsive design that works seamlessly across all devices
Process
1. Discovery
The project started with in-depth research into the insurance market, target audience, and business goals.
Key insights included:
Users value transparency and clarity when comparing insurance plans
Trust is the most critical factor in choosing a provider
The visual tone should convey stability, confidence, and empathy
2. Wireframing
Low-fidelity wireframes were created to define the information hierarchy and user flow.
Main priorities were:
Highlighting the company’s core services
Making the contact and consultation request easily accessible
Structuring content to guide users toward taking action
3. UX/UI Design
The visual design was built around the company’s identity — clean typography, calm color tones, and clear call-to-action elements.
UX goals focused on:
Improving readability and navigation
Creating visual consistency and professional appeal
Enhancing trust through testimonial and partner sections
4. Framer Development
Once the design was approved, the website was fully built in Framer.
This included:
Interactive animations and smooth scrolling
Responsive layouts optimized for mobile and desktop
CMS integration for easy content updates
SEO setup for improved discoverability
Results
The final Framer insurance website successfully combines professional aesthetics with user-centered functionality.
It provides:
A seamless browsing experience
Clear service communication
An approachable, trustworthy online presence
The new website positions Max Moulson Financial Services as a modern, client-focused insurance provider ready for digital growth.
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What the client had to say
Would highly recommend Goran! He explains everything in detail, works to your specifications, and even provided me support afterwards. Great guy! Looking forward to working with him again!
Max Moulson, David Moulson Financial Services Inc
Sep 18, 2025, Client
Posted Oct 23, 2025
Delivered a modern, user-friendly insurance website in Framer for Max Moulson Financial Services, optimizing structure and performance.
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Timeline
Jul 1, 2025 - Sep 16, 2025
Clients
David Moulson Financial Services Inc
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