E-commerce Site Optimization for BuyBestGear
Matthew I
BuyBestGear – buybestgear.com
Problems Faced:
Overloaded product pages with too many features.
Slow loading time due to high-resolution images and videos.
Mobile responsiveness issues on some device sizes.
Solutions:
Compressed images without sacrificing quality; lazy-loaded videos.
Used Shopify’s Dawn theme as a lightweight foundation, customized with clean CSS.
Redesigned product pages to balance visuals and copy for performance and UX.
Outcome:
Increased mobile conversion rates by ~20%.
Bounce rate dropped due to faster loading times.
Product discovery improved, leading to higher average session time.
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Posted May 2, 2025
Optimized BuyBestGear's site for speed and mobile responsiveness, boosting conversions and reducing bounce rates.
