E-commerce Site Optimization for BuyBestGear by Matthew IE-commerce Site Optimization for BuyBestGear by Matthew I

E-commerce Site Optimization for BuyBestGear

Matthew I

UI Designer

Shopify Designer

Shopify Developer

CSS

Figma

Shopify

E-Commerce

BuyBestGear – buybestgear.com

Problems Faced:

Overloaded product pages with too many features.

Slow loading time due to high-resolution images and videos.

Mobile responsiveness issues on some device sizes.

Solutions:

Compressed images without sacrificing quality; lazy-loaded videos.

Used Shopify’s Dawn theme as a lightweight foundation, customized with clean CSS.

Redesigned product pages to balance visuals and copy for performance and UX.

Outcome:

Increased mobile conversion rates by ~20%.

Bounce rate dropped due to faster loading times.

Product discovery improved, leading to higher average session time.

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Posted May 2, 2025

Optimized BuyBestGear's site for speed and mobile responsiveness, boosting conversions and reducing bounce rates.

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