Bus Sales App - Mercedes-Benz

Bus Sales is a digital sales and marketing tool for Mercedes-Benz professionals. The aim was to provide a better consumer experience through the sales process offering digital interactive content.

Mercedes-Benz needed to improve the process of selling the buses in large amount. They asked us to think how we can create an app with interactions and information for make easy this process and get more visual.

The process started in understand the project and realized that it’s a B to B to C service, so, first we needed to know the salesmen and then, the people who buy from these salesmen. With help of Mercedes team we had this information and with it in hands we kept through the sitemap and wireframes.

After the wireframes, we did a user testing with the salesmen and got some insights and some necessary changes.

In the creative process, I took into consideration the guideline of the brand and with the black, gray, blue and white I had created a classic and elegant design. The app should have the mobile and tablet versions.

The program I’ve used was Sketch app for design, Principle for animations and Invision for prototyping.