Design Ecommerce for Pepsico brand - Drinkfinity

Drinkfinity is a brand of personalized drinks from PepsiCo that allows users to “Peel, Pop and Shake” their water bottle to transform flavor pods into over a dozen flavors.

By understanding the Drinkfinity goals and the user goals I

Created hi-fi wireframes for desktop and mobile versions.

Created rapid and & InVision prototypes.


Conducted user testing in New York and London


Designed the interfaces of the product

Created variations of design for different markets

Provided art direction for the website

At Firma, I was responsible for recreating the ecommerce for a new brand of PepsiCo called Drinkfinity. In this project, the team was composed of myself as UX/UI Designer, an expert in Digital together and employees of Pepsico. 

The process started with the creation of wireframes with the inputs and insights got through the profiles of personas created by Firma Team and the experience of the old website, and also the benchmark insights.

We did the user testing in two locations: New York/US and London/UK. The first launch of Drinkfinity was in Brazil, 5 years ago. They then successfully launched in the US and now want to be present in Europe. With this information, the two locations mixing Brazilian people and local people was a good beginning for user testing. We did a test with 20 people in US and 15 people in UK with different profiles. We asked them to do a few different tasks to see if they could complete them. The tests were recorded and were late analyzed. 



1) You already know about Drinkfinity, bought the products a few times and now you need to create a subscription to receive our products monthly. Show me how you would do it.

2) Now, you need to find a sweet flavor in the Pods Page.

3) Someone just told you about Drinkfinity and sent you the url of website. You liked the brand and want to try a product. Which product would you buy first?

4) It’s your wife birthday, get her a bundle with the flavors of her preference.

5) You just receive da promo code by email to get any products on the website. Where can you input this code?



Also, I was the creator of the visual design of the website for US, UK and BR versions. I worked closely with the Pepsico team to develop the visual and the copy.



Interaction Design


In each deliverable, I used the Principle app to create prototypes of animations. I did this to better show off how attractive each page will look once it was finally developed.