Mirror Fashion Website

Overview

Mirror is trying to move into the digital market. For a few years now, they have preferred keeping their services in person. However, the opportunity for online sales is growing and their customers have been requesting it for years. Their customers believe it would be more convenient to go online when they aren’t able to find clothes inside the store.

The Problem

Mirror is trying to move into the digital market. For a few years now, they have preferred keeping their services in person. However, the opportunity for online sales is growing and their customers have been requesting it for years. Their customers believe it would be more convenient to go online when they aren’t able to find clothes inside the store. The solution for this is to create a responsive website, where Mirror can sell products and styles for a variety of people. Mirror's goal is to have customers shop online with ease. They want an inclusive place where customers can find their exact sizes.

Design Goals: Add some goals or requirements that helped get this project to the finish line.

Design a responsive e-commerce website that is easy to use and allows customers to browse through all products and filter by size, color, style, etc...

Design a modern logo that increases the appeal of the brand

Users need to be able to access the website on desktop and mobile to start

The website needs to show products for different types of people

The website needs to allow people to easily filter products, streamlining the search process

New Branding

One of the key aspects of Mirror's new online website is a redesign of their branding. For this design, I went with a simple and elegant font and icon. I wanted this logo to convey a sense of quality, luxury, and modernism.

What Comes Next?

The iterations of the website will be deployed; I will closely watch what users think and learn if there are any improvements needed for the next update. In the future, more screens are going to be created to finalize their digital presence. The company wants to add more inclusive navigation tabs to keep up with its mission of clothing for all body types. I will work closely with Mirror to ensure a seamless transition and to complete any new iterations needed.