Enhancing User Experience and Driving Membership Growth through Website Rebranding

Introduction

Citizen Athletics approached me to assist with the rebranding of their website in conjunction with the development of a new app. The primary objective was to ensure that the user experience on their website matched the quality of their upcoming mobile application.

Initial Design and Concept Development

To kick off the project, I collaborated closely with Citizen Athletics to create an initial design using Figma. The core concept centered around positioning Teddy and Sam as the primary focus while effectively conveying their expertise and credibility as trainers to potential customers.

Website Development

Using WordPress and leveraging the power of Elementor Pro, I translated the design into a functional and visually appealing website. The development process began with a single-page layout, and as the project progressed, I continued expanding the site to accommodate additional content and features.

Results and Impact

The unveiling of the rebranded website and the launch of the new app brought about an exciting transformation for Citizen Athletics. The realization of their vision and the enhanced user experience led to a noticeable increase in membership sign-ups. The website and app combination proved to be a powerful tool in attracting and retaining customers, thus driving the growth of Citizen Athletics.